Tom Magen has looked at a lot of companies in his time as a businessman. What Tom Magen has noticed is that a lot of family businesses are not well prepared to attract outside investment. Tom Magen believes that if private/middle market businesses spent more time preparing their business before seeking investors, they would be more successful.
Many businesses don’t do some fundamental things.
- Try the “soft sell” via networking
- Show resultsfirst
- Ask for advice
- Get to know potential investors
- Practice your pitch.
